As artificial intelligence continues to reshape the way we search, read, and make decisions, a quiet revolution is taking place in digital marketing. It’s no longer just about ranking on Google. It’s about being included in the answers AI gives. Welcome to the era of LLMO – Large Language Model Optimisation.

If you’ve never heard of LLMO before, you’re not alone. But just like SEO became essential once search engines took off, LLMO is quickly becoming a necessity for any brand that wants to stay relevant in the age of AI.

What Is LLMO?

LLMO is the process of optimising your content, website, and brand presence so that you are discoverable, accurate, and referenced when users interact with large language models like ChatGPT, Gemini, Claude, and others.

Unlike traditional SEO, which focuses on helping search engines crawl and index your site, LLMO is about helping AI understand your brand, retrieve your information correctly, and include you in its conversational responses.

Why Does It Matter?

People are increasingly turning to AI tools instead of search engines to get answers. Whether it’s a business owner asking ChatGPT for software recommendations or a consumer using Google’s Search Generative Experience (SGE), the way people discover brands is shifting fast.

Here’s the catch: LLMs don’t always attribute sources clearly. You might lose visibility without ever knowing it, simply because your content isn’t structured or framed in a way that’s LLM friendly.

So while your competitors are still chasing page one rankings, LLMO helps you go a step further: getting your brand into the answer itself.

7 Smart Ways to Optimise for LLMs

Here’s how to make your brand more likely to appear in AI responses:

1. Answer Clear, Specific Questions

Write content that directly answers the kinds of questions your customers would ask an AI. Use natural, question-based headings like “What is the best CRM for small businesses?” or “How can I improve website speed?”

2. Establish Topical Authority

AI models are more likely to cite brands or websites that have demonstrated consistent expertise around a topic. Publishing multiple, in-depth pieces around a core theme helps build that authority.

3. Use Structured Data

Schema markup helps both search engines and LLMs interpret your content more accurately. Product details, FAQs, author bios… structured data brings clarity.

4. Mention Your Brand in Context

Don’t assume the AI will make the connection. Phrases like “At Lotus Innovations, we specialise in data-driven marketing strategies…” help train the model to associate your brand with specific capabilities.

5. Keep Your Content Fresh

LLMs often draw from more recent and updated content, especially when using browsing-enabled models or plugins. Make regular updates a habit.

6. Create Clean, Well-Formatted Pages

AI models prefer content that’s logically structured, mobile-friendly, and easy to parse. Break up long paragraphs, use bullet points, and keep the HTML clean.

7. Get Cited by Authoritative Sources

Just like with SEO, backlinks matter. When reputable sites link to you, it signals trustworthiness. LLMs tend to favour data from well-connected domains.

How LLMs “Find” You in the First Place

While traditional bots like Googlebot crawl sites continuously, LLMs often rely on snapshots of the web, curated datasets, and reinforcement learning from user interactions. This means the quality and structure of your content, not just your domain authority, plays a major role in whether you’re included in the dataset or not.

In some cases, AI pulls directly from indexed search engine data. In others, it uses sources like Wikipedia, Reddit, GitHub, or curated news. Having a presence in these secondary sources can boost your chances of inclusion.

AI Is the New Interface

Whether we like it or not, AI is becoming the default layer between people and information. And if your brand isn’t part of that layer, you risk becoming invisible, even if your website ranks well on Google.

This doesn’t mean SEO is dead. It means it’s evolving. LLMO is not a replacement, but an extension. One that ensures your brand is relevant where the conversation is actually happening.

Choosing the Right Strategy with Lotus Innovations

At Lotus Innovations, we believe your brand shouldn’t just be searchable, it should be found in the moments that matter. That’s why we go beyond traditional SEO to help businesses like yours thrive in an AI-first world.

Why Work With Us?

• We combine deep expertise in inbound and outbound marketing with state of the art AI integration.
• Our team understands how LLMs operate and what it takes to get your content into their answers.
• We craft strategies that are both technically sound and creatively aligned with your brand goals.

Whether you’re looking to boost visibility in AI tools, improve your content’s performance, or future-proof your digital strategy, we’re here to help.

Let’s Get Started
Contact Lotus Innovations today and discover how LLMO can position your brand where it matters most: in the answers your customers trust.